White Paper

Big Hot Customer Data:

Increasing Restaurant Revenue Through Customer Segmentation

Compelling Reasons to Upgrade to Oracle 12.1

The typical restaurant knows fewer than 10% of their customers by name. Harnessing the power of Big Data to unlock and enrich customer information can increase:

• Traffic
• Revenue
• Average ticket size
• Loyalty
• Operational efficiency
• And more!

The savvy marketer knows how to turn the abundance of customer information into actionable personas that generate business and frequency. This white paper will tell you how to turn your customer data into revenue growth for your organization.