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Art of BI: Radical Efficiency With Oracle’s BI Applications

Author: Christian Screen | | November 10, 2016

 “Together, business and intelligence are what create a powerful, profitable corporation.”

— Erik Kass, Director of Product Management for Mid-Market ERP Products, Sage

These two words — “business” and “intelligence” — have far greater power when used together. Business is what a company is all about. It refers to what the management and employees do, and what products and services the company offers. Intelligence on the other hand, is how you use skills, knowledge and expertise to optimize the business operations of a company to drive it towards success.

Business intelligence (BI) tools can enable a business to increase its performance and efficiency by identifying how its current operations, processes and strategies can be altered. According to this blog post, good business intelligence tools can help a business increase its efficiency in several ways:

  1. BI applications help create performance metrics (KPIs), which enables the management to assess how the business performs using various dimensions and sectors. These evaluations can be done in terms of cost, quality and time.
  2. BI can help an organization reach its benchmarks by increasing performance and reduce cost. Benchmarking helps an organization to quickly spot when they are falling short against their competitors.
  3. BI involves discovering patterns and trends from historical data, for which it needs to access long-standing and forgotten data. With a BI solution in place, it enables the organization to quickly access data from any historical date range; data which may have been lost or forgotten long ago.
  4. BI enables interactions and integrations between different departments of an organization to be more efficient, because data and processes are integrated. It facilitates the departments to work more collaboratively.

Oracle BI Applications

Oracle’s set of BI applications are a pre-designed, complete BI suite that deliver role-based intelligent insight across the organization. These applications can integrate with many different data sources including Oracle and third-party applications. Oracle BI applications (OBIA) are built on a comprehensive BI platform, known as the Oracle BI Suite Enterprise Edition (OBIEE), an enterprise data integration system, Oracle Data Integrator (ODI), and a robust data warehouse star schema with conformed dimensionality to provide holistic business area coverage for the entire organization.

Datavail’s recently released whitepaper, Oracle BI Applications: Understanding Levels of Customizations, emphasizes best practices for the types and levels of customization we can offer for the Oracle BI toolset, allowing for increased efficiency in application deployment and change management. For the successful implementation of an analytics solution like OBIEE, OBIA, or Hyperion, it is essential to provide tailoring capabilities through extension and customization in order to tailor the applications to each customer’s unique business.

The most visible customization feature in Oracle BI applications is the dashboard and the end-user reports, which are the front face of an organization’s data coming from their ERP, CRM or other systems. These customizations allow for high efficiency in decision-making and BPM, catering easily to unique business requirements. Our Oracle Analytics team at Datavail are experts in tailoring the Oracle BI applications with customizations that meet the requirements of the business and can be applied across different layers of Oracle BI applications: the Presentation Layer, Data Warehouse, Metadata Repository, and the ETL process.

Oracle’s provision with the ability to customize its BI applications through Datavail is a significant step towards increasing the efficiency of business operations by filling any gaps between the tool’s features and what the organization actually needs.

To learn more about how Oracle BI customization can benefit your company, please contact Datavail today.

Datavail, which recently acquired Art of BI, is the largest provider of data and database administration (DBA) services in North America. The BI & analytics expertise of Art of BI combined with Datavail’s more than 600 DBAs, analysts, developers and consultants has resulted in a powerful resource for your integrations, implementations, and upgrades across the Oracle stack, including Hyperion, OBIEE, OBIA, GoldenGate, Weblogic and more.


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