Datavail and Big Footprint Recognized for “Best Results” at the 2016 BMA Gold Key Awards
Integrated marketing effort saw Datavail achieve a 40% increase in leads, 69% increase in organic traffic.
BROOMFIELD, Colorado – May 2, 2016 – Datavail, the largest provider of remote database administration (DBA) services in North America, and Big Footprint, a search-centric marketing agency, are proud to announce they won “Best Results” at the 2016 Colorado Business Marketing Association Gold Key Awards. The gala was held on Friday, April 22nd, at the Wings Over the Rockies Air & Space Museum with over 300 B2B marketers in attendance.
The award was the culmination of a 12-month integrated marketing campaign designed to drive market visibility in critical areas of database administration services. Together with partner Big Footprint, Datavail leveraged multiple tactics to drive leads and awareness. By the end of the campaign, Datavail achieved a 40% increase in leads from PPC and SEO and a 69% increase in organic traffic.
“Our visibility and commitment to our clients helps us maintain our position as the premier provider of DBA services,” said Robin Caputo, Datavail’s Chief Marketing Officer. “I am very proud of the growth and success Datavail’s team achieved with our partners at Big Footprint. In the end, the results speak for themselves.”
In addition to Caputo, who oversaw the campaign’s progression, members of the team included Kelley Bjella, Communications Manager; Brian McArtor, Creative Web Manager; and Megan Isherwood, Marketing Operations Manager.
As one of the fastest growing private companies in North America, Datavail’s 500+ employees provide comprehensive database management solutions to more than 300 enterprise and mid-market clients. Services cover major database platforms including Oracle, Oracle Applications, SQL Server, DB2, MySQL, MongoDB, and SharePoint. In October 2015, Datavail announced $47 million in new capital to help fund future growth initiatives.
The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s program received nearly 200 submissions from some of the state’s top B2B businesses and agencies. A panel of six independent judges representing agency and corporate marketing professionals across the country scored entries in more than 65 categories.
About Datavail
Datavail Corporation is the largest provider of remote database administration (DBA) services in North America, offering 24×7 managed database services, database design, architecture, and staffing. The company specializes in Oracle, Oracle E-Business Suite, Microsoft SQL Server, MySQL, MongoDB, DB2 and SharePoint, and provides flexible onsite/offsite, onshore/offshore service delivery options to meet each customer’s unique business needs. Datavail’s Development, Tuning & Automation practice helps your enterprise build a DevOps team that is inclusive across all tiers and supports a proactive approach. Founded in 2007, Datavail is based in Broomfield, Colorado and supports enterprise clients located worldwide. For more information, visit https://www.datavail.com.
About Big Footprint
With the intense competition for eyeballs online today, it’s not enough anymore to simply build a digital presence. You have to draw people to it. Big Footprint makes your presence known. A Denver-based search-centric marketing agency, Big Footprint is led by a team of seasoned experts specializing in various aspects of the search spectrum. Founded in 2009, we partner with B2B & B2C marketers, agencies, and web developers to augment the online marketing campaigns you’re creating or have already launched. We architect and execute digital marketing programs through the science of search. The effect is both powerful and profitable. We will help you make more money.