Datavail is pleased to partner with 2X, a B2B marketing-as-a-service (MaaS) firm, focused on providing end-to-end marketing expertise for established companies in the technology and professional services industries at the Gartner Marketing Symposium/Xpo in Denver for a high-impact session exploring how modern marketing organizations can evolve their operating models to truly scale AI—not just experiment with it.
As marketing leaders face increasing pressure to drive efficiency, personalization, and measurable growth through AI, the challenge is no longer adoption—it’s orchestration. In this session, we’ll break down what it takes to design a marketing operating model that connects strategy, data, technology, and teams into a scalable AI-driven engine.
AI is reshaping how marketing teams plan, execute, and measure performance—but most organizations are still operating on legacy structures built for a pre-AI world.
Robin Caputo, Datavail CMO will be co-presenting with Lisa Cole, CMO of 2X, and author of recently released book “The Limitless CMO: Transform Marketing from Order-Taking to Market-Making in the Age of AI”.
Discover how leading organizations are transforming with data, analytics, and AI through our latest insights and expert perspectives.
“How to Build the Marketing Operating Model That Actually Scales AI”
In this session, we’ll explore how to:
- Re-architect the marketing operating model for AI-first execution
- Align data, technology, and talent to eliminate fragmentation
- Move from AI pilots to enterprise-wide scalability
- Embed governance and measurement into AI-enabled workflows
- Enable marketing teams to operate with speed, consistency, and precision
You’ll walk away with a practical framework for evolving your marketing organization from disconnected tools and teams into a unified, AI-enabled growth engine.
Event Details
City: Denver, CO
Venue: Gaylord Rockies Resort & Convention Center
When: June 8, 2026
Time: 9:30 AM